3 Months (Weekend-Based)

Digital Marketing with Social Media, Google, and Facebook Ads

This intensive three-months Digital Marketing program offers a comprehensive curriculum that covers various aspects of digital marketing, with a focus on Social Media Marketing, Google Ads, and Facebook Ads expertise. Delivered by industry experts, this course combines theory with hands-on practical experience. Students will complete a Live Project, applying their skills to real-world marketing campaigns.
  •  Understanding the Digital Marketing Landscape
  •  Role of Social Media, Google, and Facebook Ads
  •  Setting Course Objectives
  •  Introduction to Social Media Platforms
  •  Creating Engaging Social Media Content
  •  Social Media Advertising Basics
  •  Building and Engaging an Audience
  •  Introduction to Google Ads
  •  Account Setup and Navigation
  •  Keyword Research and Ad Campaign Creation
  •  Introduction to Facebook Ads
  •  Audience Targeting and Ad Formats
  •  Ad Creative Best Practices
  •  Effective Social Media Advertising Campaigns
  •  Measuring Social Media ROI
  •  Advanced Social Media Analytics
  •  Ad Groups and Ad Extensions
  •  Quality Score and Ad Rank
  •  Budgeting and Bidding Strategies
  •  Ad Budgeting and Scheduling
  •  Ad Performance Tracking
  •  A/B Testing and Optimization
  •  Introduction to Live Project Requirements
  •  Project Teams and Roles
  •  Hands-On Project Work
  •  Mentorship and Guidance
  •  Final Project Presentation
  •  Course Graduation and Certificates
  • This 12-week program provides students with a comprehensive understanding of digital marketing, with a strong focus on social media, Google Ads, and Facebook Ads. The Live Project allows students to apply their knowledge to real campaigns, gaining valuable practical experience.

Live Project Details:

The Live Project spans the last six weeks of the course, allowing students to work on a real-world problem related to Software Development and Programming. 


  •  Weekly quizzes and assignments
  •  Final project evaluation and presentation


Upon successfully completing the six-months training program and the live project, students will receive a “Software Development and Programming” certification from Industry Professionals, affirming their readiness for careers in software development.

This 24-week course outline provides a comprehensive journey from programming fundamentals to practical project experience, ensuring that students are well-prepared for real-world software development challenges.

Farhan Tariq

Consultant, Digital Marketing