3 Months (Weekend-Based)
Digital Marketing with Social Media, Google, and Facebook Ads
This intensive three-months Digital Marketing program offers a comprehensive curriculum that covers various aspects of digital marketing, with a focus on Social Media Marketing, Google Ads, and Facebook Ads expertise. Delivered by industry experts, this course combines theory with hands-on practical experience. Students will complete a Live Project, applying their skills to real-world marketing campaigns.
- Understanding the Digital Marketing Landscape
- Role of Social Media, Google, and Facebook Ads
- Setting Course Objectives
- Introduction to Social Media Platforms
- Creating Engaging Social Media Content
- Social Media Advertising Basics
- Building and Engaging an Audience
- Introduction to Google Ads
- Account Setup and Navigation
- Keyword Research and Ad Campaign Creation
- Introduction to Facebook Ads
- Audience Targeting and Ad Formats
- Ad Creative Best Practices
- Effective Social Media Advertising Campaigns
- Measuring Social Media ROI
- Advanced Social Media Analytics
- Ad Groups and Ad Extensions
- Quality Score and Ad Rank
- Budgeting and Bidding Strategies
- Ad Budgeting and Scheduling
- Ad Performance Tracking
- A/B Testing and Optimization
- Introduction to Live Project Requirements
- Project Teams and Roles
- Hands-On Project Work
- Mentorship and Guidance
- Final Project Presentation
- Course Graduation and Certificates
- This 12-week program provides students with a comprehensive understanding of digital marketing, with a strong focus on social media, Google Ads, and Facebook Ads. The Live Project allows students to apply their knowledge to real campaigns, gaining valuable practical experience.
Live Project Details:
The Live Project spans the last six weeks of the course, allowing students to work on a real-world problem related to Software Development and Programming.
Assessment:
- Weekly quizzes and assignments
- Final project evaluation and presentation
Certification:
Upon successfully completing the six-months training program and the live project, students will receive a “Software Development and Programming” certification from Industry Professionals, affirming their readiness for careers in software development.
This 24-week course outline provides a comprehensive journey from programming fundamentals to practical project experience, ensuring that students are well-prepared for real-world software development challenges.
Farhan Tariq
Consultant, Digital Marketing
- Clients: VGM, SocialBu, Scholar Den, ilaan, Firebolt63
- Google & LinkedIn Certified Ad Marketing Professional
- Experience: Above six years
- Masters Degree (Advertising & Media)