2 Months (Weekends Only)
Facebook and Google Ads Specialist
This comprehensive course provides in-depth knowledge of digital advertising with a specific emphasis on Facebook Ads and Google Ads. Led by senior professionals from the tech industry, participants will gain hands-on experience, theoretical knowledge, and practical skills required to become proficient in online advertising. The course includes practical exercises, campaign planning, and a Live Project throughout the training plan.
- Understanding digital advertising landscape
- Role of online advertising in business
- Key advertising terminology
- Setting up digital advertising goals
- Introduction to Facebook Ads
- Creating a Facebook Business Manager account
- Ad account setup and configuration
- Hands-on: Setting up a Facebook ad account
- Types of Facebook ad campaigns (e.g., awareness, conversion)
- Ad objectives and targeting options
- Ad creative and ad copy best practices
- Hands-on: Creating Facebook ad campaigns
- Audience segmentation and targeting
- Custom and lookalike audience creation
- Retargeting strategies
- Hands-on: Defining and targeting Facebook audiences
- Budgeting strategies and allocation
- Bidding options (e.g., CPC, CPM, CPA)
- Campaign optimization and A/B testing
- Hands-on: Managing Facebook ad budgets
- Introduction to Google Ads
- Setting up a Google Ads account
- Account structure and campaign types
- Hands-on: Creating a Google Ads account
- Keyword research and analysis
- Ad group structuring and organization
- Ad extensions and best practices
- Hands-on: Building keyword-focused Google Ads campaigns
- Writing compelling ad copy
- Ad format options (text ads, display ads, video ads)
- Quality Score and ad relevance
- Hands-on: Creating effective Google Ads
- Campaign optimization techniques
- Conversion tracking and measurement
- Ad scheduling and bid adjustments
- Hands-on: Optimizing Google Ads campaigns
- Advertising analytics tools (e.g., Google Analytics)
- Performance metrics and KPIs
- Campaign reporting and analysis
- Hands-on: Analyzing advertising data
- Project kick-off and client brief
- Campaign planning and strategy development
- Execution and monitoring of Facebook and Google Ads campaigns
- Performance analysis and reporting
- Project presentation and demonstration
- Graduation and certificate distribution
Assessment:
- Weekly practical exercises and campaign planning
- Final project evaluation and presentation
Certification:
Upon successful completion of the course and the Live Project, participants will receive a certificate as a “Facebook and Google Ads Specialist” from “Industry Professionals.”
This course outline offers a comprehensive and hands-on approach to online advertising, with a focus on Facebook Ads and Google Ads, guided by senior professionals from the tech industry. It emphasizes practical skills through exercises, campaign planning, and a Live Project throughout the two-month program. Students will gain both theoretical knowledge and practical experience in digital advertising strategies and execution.
Fee: 39,999
(can be paid in three equal installments plan)
Farhan Tariq
Consultant, Digital Marketing
- Clients: VGM, SocialBu, Scholar Den, ilaan, Firebolt63
- Google & LinkedIn Certified Ad Marketing Professional
- Experience: Above six years
- Masters Degree (Advertising & Media)