2 Months (Weekends Only)
Digital Marketing (Social Media Marketing)
- Understanding digital marketing and its significance
- Digital marketing channels and platforms
- Setting up digital marketing goals and objectives
- Introduction to key digital marketing tools
- Basics of social media marketing
- Identifying target audiences on social media
- Content planning and calendar creation
- Hands-on: Creating a social media content plan
- In-depth exploration of major social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
- Understanding platform-specific best practices
- Hands-on: Setting up and optimizing social media profiles
- Content creation techniques (text, images, videos)
- Content management tools and strategies
- User-generated content and engagement
- Hands-on: Creating and scheduling social media posts
- Introduction to social media advertising
- Creating effective ad campaigns
- Budgeting and targeting options
- Hands-on: Running social media ad campaigns
- Analytics tools and metrics
- Measuring the effectiveness of social media efforts
- Data-driven decision making
- Hands-on: Analyzing social media data
- Understanding influencer marketing
- Identifying and collaborating with influencers
- Measuring influencer marketing ROI
- Hands-on: Planning and executing influencer campaigns
- Building and nurturing online communities
- Customer relationship management on social media
- Crisis management and response
- Hands-on: Managing social media communities
- Staying updated with social media trends
- Exploring emerging platforms (e.g., TikTok, Clubhouse)
- Assessing the relevance of new platforms
- Hands-on: Exploring emerging social media platforms
- Developing a content marketing strategy
- Integrating content across digital channels
- Measuring content marketing effectiveness
- Hands-on: Creating a content marketing plan
- Project kick-off and client brief
- Campaign planning and strategy development
- Execution and monitoring of the social media marketing campaign
- Performance analysis and reporting
- Project presentation and demonstration
- Graduation and certificate distribution
Assessment:
- Weekly practical exercises and campaign planning
- Final project evaluation and presentation
Certification:
Upon successful completion of the course and the Live Project, participants will receive a certificate in “Digital Marketing (Social Media Marketing)” from “Industry Professionals.”
This course outline offers a comprehensive and hands-on approach to social media marketing within the broader field of digital marketing, guided by senior professionals from the tech industry. It emphasizes practical skills through exercises, campaign planning, and a Live Project throughout the two-month program. Students will gain both theoretical knowledge and practical experience in social media marketing strategies and execution.
Certainly, here’s a course outline for your “Facebook and Google Ads Specialist” program offered by “Industry Professionals.” This course is designed to be delivered over two months on weekends by senior professionals from the tech industry, with a focus on becoming proficient in Facebook and Google Ads and a Live Project throughout the training plan to apply the knowledge and skills acquired.
Fee: 39,999
(can be paid in three equal installments plan)
Farhan Tariq
Consultant, Digital Marketing
- Clients: VGM, SocialBu, Scholar Den, ilaan, Firebolt63
- Google & LinkedIn Certified Ad Marketing Professional
- Experience: Above six years
- Masters Degree (Advertising & Media)